Marketing and information includes the development
of a sustainable travel information strategy, provision of
personalised travel plans and promotion of salary
sacrifice schemes. Bus measures include improvements
to networks, ticketing and infrastructure, along
with multi-modal interchange enhancements, including
real-time information.
Looking at cycling and walking, Ian Maxwell outlined
enhancements to public realm, provision of green
commuter routes, additional 20mph zones and the
development of a self-service bike hire scheme.The car
is not left out of the programme, and measures include
development of Park & Choose sites � where
commuters can park their car and choose the mode of
travel for their onward journey � town centre parking
demand measures, the introduction of a car club and in
Dumfries the maintenance and promotion of
DGTripshare.com
Local publicity for these projects is felt to be
important and each project has local branding � for
example, Go Barrhead for the Barrhead project the
Travel Active brand in Dundee. It was found that
separate campaigns using local branding were better
than using the standard Government or council branding.
Ian Maxwell then turned to the importance of
monitoring and evaluation across the seven different
projects.This required baseline monitoring to provide a
profile of travel behaviour and to enable change to be
measured, and also shows what happens locally as well
as providing a measure of how much additional walking
and cycling people undertake. The monitoring also
measures the extent of changes in attitude.The baseline
monitoring also helps local authorities to target their
campaigns on the aspects on which people focus.
The baseline monitoring began in January/February
2009 and consisted of focus groups, telephone interviews
involving some 4,000 people, 13,000 household visits
and one-day travel diaries. Follow up telephone surveys
will be carried out in 2010 and 2011, and in 2012 a full
repeat survey will be undertaken to provide the end
results.The surveys will provide data on modal behaviour
and information on modal split.
Ian Maxwell then looked at the initial results and
highlighted some of the more interesting figures � for
example, the highest car dependency figure was in the
Larbert Stenhousemuir area and the lowest being in
Glasgow East End area; Kirkwall had the highest walking
dependency figure, with the lowest in Barrhead. One of
the questions asked whether people would like to travel
by car more often: 46.2% of respondents in Glasgow East
End indicated that they would like to do so, as opposed
to those in Dumfries where 47.8% of respondents
indicated they would like to use the car less.
In all areas, respondents expressed a view that being
environmentally friendly was important, with the highest
figure, 68% being found in Dumfries and the lowest, 43%,
in Glasgow East End. People in Dundee expressed a
preference for more car travel, even if it damaged the
environment. However, the result in Kirkwall indicated
that 43.3% of respondents took the opposite view.
The next stage is for the delivery of the programme
and to spread the lessons learned.The programme has a
major role to play in meeting climate change targets and
it is intended to incorporate Smarter Choices into all
transport projects.
There was then a lengthy question-and-answer
session on a wide variety of matters relating to the
programme. The evening concluded with the
presentation of an engraved Scottish Region quaich to
Ian Maxwell by the Regional Chairman.
The Scottish Region would like to thank Ian Maxwell
for his presentation and Edinburgh City Council for
hosting the event.
Further details of Smarter Choices, Smarter Places,
web site: www.scotland.gov.uk/Topics/
Transport/sustainable-transport/home-zones
See also the YouTube presentation, web site:
www.sendspace.com/file/swfh2p.
Note: This is a large download, not suitable for
members with a dial-up connection.
John Fender FCILT
Northern Ireland Region
Visit to Bombardier Aerospace, Belfast
The Region was delighted to be able to take a guided walk through the supply chain for Bombardier Aerospace
in Belfast.
Bombardier Aerospace's Belfast operation employs over 5,000 people and is an integral part of the
world-wide operation for the five Bombardier aircraft families, Learjet, Challenger, Global Express, regional
jets and turboprops.
After a comprehensive safety briefing and the issue of a range of personal protective equipment (PPE), we
were shown the main production facility. Of particular interest was the production support parts supply
operation, featuring over 44,000 SKUs.There was a useful explanation of how the supply chain has supported
the introduction of lean manufacturing techniques. It was also interesting to observe the nature of world-wide
supply chains with the range of origin points for components and the Learjet fuselages being shipped to
Wichita, Kansas by sea for wings to be added. A final presentation on the forthcoming C-series, where Belfast
will build the wings was stimulating.
Our thanks go to Stephen Carlin, Manager � Material Logistics, and his team for their time and effort.
Ken Davis FCILT � Chairman, Northern Ireland Region
57
www.ciltuk.org.uk

Page 1Page 2Page 3Page 4Page 5Page 6Page 7Page 8Page 9Page 10Page 11Page 12Page 13Page 14Page 15Page 16Page 17Page 18Page 19Page 20Page 21Page 22Page 23Page 24Page 25Page 26Page 27Page 28Page 29Page 30Page 31Page 32Page 33Page 34Page 35Page 36Page 37Page 38Page 39Page 40Page 41Page 42Page 43Page 44Page 45Page 46Page 47Page 48Page 49Page 50Page 51Page 52Page 53Page 54Page 55Page 56Page 57Page 58Page 59Page 60Page 61Page 62Page 63Page 64Page 65Page 66Page 67Page 68Page 69Page 70Page 71Page 72Page 73Page 74Page 75Page 76Page 77Page 78Page 79Page 80Page 81Page 82Page 83Page 84Page 85Page 86Page 87Page 88Page 89Page 90Page 91Page 92Page 93Page 94Page 95Page 96Page 97Page 98Page 99Page 100Page 101Page 102Page 103Page 104Page 105Page 106Page 107Page 108Page 109Page 110Page 111Page 112Page 113Page 114 Produced by PageSuite