Tastes of LincolnshireBLMGroup Gourmet & Good Food Guide 738220Lincolnshire should be top of the
premier league, but this will only be the
case if we sell our brand and properly
promote our products. Food with a story
can outsell big brands.8221
The new brand of Select Lincolnshire
means it8217s easier than ever to clearly
identify quality Lincolnshire produce,
from the famous Lincolnshire Sausages
and award-winning Lincoln Red Beef to
flowers and potatoes.
The benefits of the new brand can be
seen for both Lincolnshire producers and
Lincolnshire consumers. For those
involved in the production of food,
agriculture and horticulture, it offers a
distinct identity that confirms them as
committed to local produce. For
consumers, it allows an easy way to
support local businesses.
Charles and Debbie Sutcliffe of
Meridian Meats in Tetford are among
those taking part in the scheme. They
say, 8220We feel Select Lincolnshire
complements the existing and highly
successful Tastes of Lincolnshire
campaign, which acts as a signpost for
visitors in the county, highlighting
businesses that source and supply local
produce.
8220For us, Select is about getting
Lincolnshire out there! It provides a
distinct identity for Lincolnshire produce,
giving it much more awareness with an
overall branding which can be instantly
recognised in the supermarkets.8221
When you Select Lincolnshire, you8217re
getting quality food while also supporting
local people.p.71-72-73:Layout 1 17/8/07 12:40 Page 3
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