Page 65ISN JuNe 2009
ISNOnline Version. www.internationalsupermarketnews.com
News
Tesco is obliging animal lovers by slashing 35% off its pet insurance,
dwarfing Sainsbury's offer of 20% when policies are set up online.
This follows new research commissioned by Tesco Pet Insurance,
highlighting how important our pets are to us. Apparently, a third of
female pet owners see their pet as their best friend compared to 20%
of men.
Over three quarters of women (76%) talk to their pet as if it were
human and a third (34%) prefer their pet's company to that of other
people.
Rachel Cutler, Head of Tesco Pet Insurance says, "Owning a pet can
be a very rewarding experience � many people consider their cat or
dog to be part of the family and even, as our research shows, their
best friend. We also understand that it can be a costly experience.
To enable pet owners to manage the costs of their pet insurance, our
policies start from a month for cats and month for dogs and we don't
change policy conditions as a customer's pet gets older."
New Tesco Pet Insurance customers will receive a 35% online dis-
count until 27 May. Policies start from �4.50 a month for cats and �8
a month for dogs.
Tesco betters Sainsbury's pet insurance after research
Carrefour has today released a
range of four hundred low-cost
food and non-food products,
and is using a specially dedi-
cated website to promote them.
This is one of the numerous
resiliant measures Carrefour
has taken to fight the serious
44.7% drop in profits earlier
this year.
The chain is using www.carre-
fourdiscount.com as a means to
advertise, sell and raise aware-
ness that the supermarket is a
force to be reckoned with in the
French and global markets, and
that it is doing everything pos-
sible to turn around the damage
inflicted by the economic
downturn. The site offers all
information products, plus tips
on how food items may be used
in recipes.
These products are cheaper, but
a spokesman for the chain has
said that they are still Carrefour
goods and still a competitive
and distinct alternative to hard
discounters' products. Quality
has not been compromised,
as products are overseen and
rolled out to the public using
precise and rigorous standards.
Carrefour's new budget website
Monday 8th June World Oceans Day - will see the uK release of
a new film raising awareness about the depletion of natural fish
supplies. The end of the Line denotes just that, as the film warns
that unless collective and radical action is taken, supplies will
perish by 2048.
The film is by former Telegraph journalist Charles Clover and is
based on his book dealing with the subject. According to Clover,
an alarming 78% of British adults are unaware of the problem of
over-fishing and don't take any steps to buy fish from sustainable
supplies.
Whilst Waitrose has been sourcing sustainable fish for the last
twelve years, Wal-Mart pledges in the film to sell only fish from
sustainable supplies from 2011. All major supermarket retail-
ers are now taking action. unless some areas of the ocean are
completely protected from fishing, and unless retailers, wholesal-
ers and the government take immediate and radical action, cod
supplies will completely dwindle.
Film for World Oceans Day
Del Monte
licensed to chill
Having conducted a survey of 1000 British women, Del
Monte Foods says that James Bond actor Daniel Craig has
been voted "Britain's Coolest Smoothie". For one week the
company will offer frozen Craig-inspired smoothies.
The frozen treats will come in blueberry, cranberry and pome-
granate flavours in the form of Craig's head and torso.
The roll-out is part of Britain's inaugural Ice Cream Week.

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