`Passionate people. Passionate places' is the campaign to
promote North East England as a great place to live, work,
study, visit and invest. And what better way to spread the
word than through a network of ambassadors, telling the
world just how innovative and diversified North East England
is. One such ambassador is Lucy Bird, director of marketing
and development at The Sage Gateshead.
The Sage Gateshead symbolises North East England's
genius for innovation.
As Lucy Bird says: "This region has always been one that
chooses to pioneer and grasp any new opportunities presented
to it and to find new and better ways of doing business.
There's simply no better region set out to develop a new
model." The Sage Gateshead has been so innovative, it has
attracted international praise and admiration, being rated as
one of the world's top ten music venues.
"When people come here to see us, they are blown away by
the scale of recent investment in the region in terms of culture
and the opportunities that creates. They are blown away by
the visual impact of what we have to offer, by the way the
region looks and feels."
"The business community here is wonderful, always seeking
to work collaboratively, seeing a strength in partnership which
is extraordinary and which is one of the things making North
East England so terrific."
She firmly believes that everyone has a role to play in
promoting the region. "We should all be putting North East
England on the map as a destination for business and
leisure. Resources such as the new regional website and its
ambassador toolkit can help us do this very simply."
North East England based organisations are providing
products and services that are changing lives for the better
across the world and regional ambassadors can highlight
these success stories to help change business perceptions
of the region internationally.
Find out how you can help to promote the
region's business strengths by joining Lucy
as a North East England ambassador at:
www.northeastengland.co.uk/ambassadors
or email tori.clayton@onenortheast.co.uk
The `Passionate people.
Passionate places.' campaign
is everybody's campaign.
We should all be putting
North East England on the map
as a destination for business.
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