11CUMBERLANDNEWS.CO.UK/ME
S
he's a successful Cumbrian
businesswoman.
Beautiful, energetic,
ambitious, with a lovely
home, a wonderful family
and a smile that could
stop traffic.
She's not yet 40 and she has breast
cancer.
At one time, not too long ago, that
would have been shocking enough to
stop us all in our tracks. But
younger and younger women are
diagnosed with breast cancer
every year. It's a fact of life we
can't ignore.
She's not named here
because, as she begins
chemotherapy following a
mastectomy and breast
reconstruction, she's entitled
to some peace and privacy
but this lady's experience
is becoming
increasingly
common among
young, fit
women who had
good reason to
anticipate trouble free, rudely
healthy lives.
It is estimated that around 170,000
women alive in the UK have been
diagnosed with breast cancer in the
last 10 years.
Though 80 per cent of them are
over 50, the number of younger
women diagnosed and receiving
treatment is rising � the good news
is that earlier detection is likely to
be the main reason for this.
And early detection is everything.
It means procedures can be less
radical, less traumatic, more
effective. Most importantly that
brings even better news. It means
that many thousands of women who
receive that terrifying diagnosis can
now be confident of being just fine,
after treatment.
October is Breast Cancer
Awareness Month. It's a month for
wearing pink ribbons, giving to
breast cancer care and research
charities, supporting women we
know to be sufferers � but first and
foremost, it is a month for thought
about what each of us can do to help
improve women's health.
Breast cancer research has made
considerable progress over the past
two decades and vital work is still
underway. Research has brought
improvements in quality of life and
survival.
But one woman in nine in this
country will be diagnosed during
her lifetime. Every 11 minutes
someone is told they have breast
cancer in the UK. Most of us are
touched by it at some point in our
lives... my mother had it and
recovered; my friend has it and is
being treated.
Breast cancer remains the most
common cancer in the UK with
nearly 46,000 people diagnosed every
year. Much of how we respond to
those shocking realities is up to us.
And the first move is to stop
pretending it will always happen
somebody else.
By taking time to consider all of
breast cancer's implications this
October � its effects on families, the
traumas it brings to sufferers, the
worry it engenders in friends and
carers, the needs there are for
development of still better
treatments and detection methods �
the more we can take charge of it,
rather than falling victim to cancer's
frightening control.
This month we can remind
thousands of women to be
breast aware, to self-
examine for any change
that might signal the need
for further examination
which could ultimately lead
to earlier detection and
better results from treatment.
It's simple. It's a month for
being brave, for being realistic
about our options, for
facing our demons, for
being supportive of
other women... for being
essentially and
courageously female.
For wearing a pink ribbon with
faith.
Shop for breast cancer care and
research.
In support of Breast Cancer
Awareness Month, Bobbi Brown has
created a beautiful limited edition
lip set featuring an exclusive new
shade of Creamy Lip Colour and a
Glitter Lip Balm. The Pink Ribbon
logo is on the Glitter Lip Balm
Package. Throughout October, Bobbi
Brown will donate the entire
purchase price of the Pink Ribbon
Collection less VAT in the UK to the
Breast Cancer Research
Foundation's research study at the
Royal Marsden in London. Suggested
Retail Price: �28.
Est�e Lauder's classic Jewelled
Pink Ribbon Pin is available
nationwide � �10. All net proceeds
from each purchase will be donated
to the Breast Cancer Research
Foundation for its research
programme at the UK's Royal
Marsden Institute of Cancer
Research. While stocks last.
The Elizabeth Hurley Lip
Collection includes three gorgeous
products including Pure Color Long
Lasting Lipstick in Elizabeth Pink,
High Gloss in Pink Lady and Artist's
Lip Pencil in Spice Writer. This
exclusive set comes in a pink lipstick
case, with a sleek mirror, making it
the perfect handbag accessory. Price
�20. �5 for each purchase in the UK
until October 31 will be donated to
the Breast Cancer Research
Foundation. While stocks last.
Clinique is offering a limited
edition Breast Cancer Awareness
Long Last Glosswear SPF 15 Pink
Ribbon Charm for �15.
Three gorgeous shades of gloss,
together on a handy key chain,
complete with a pink ribbon charm.
Exclusively designed for Breast
Cancer Awareness and the must
Shoulder pads are back � until spring. Size 12 models are in � but out again tomorrow. Breast
cancer? Sadly, that's here to stay. Anne Pickles reports on a month marked for thought
Battling
breast cancer
have for any bag or set or keys this
October. Long lasting glosswear
provides high shine with sun
protection to stay put for up to eight
hours.
For each lipgloss key charm sold,
�2 will be donated to the Breast
Cancer Awareness Campaign.
The best got dressed with a hint of
pink this October in the form of a
gorgeous pink ribbon charm
bracelet. Exclusively designed for
Breast Cancer Awareness, the must
have for any Clinique fan is
Dramatically Different Moisturizing
Lotion.
It's formulated to have the same
balance of oil and water as the skin's
own natural balance. The perfect
drink for every thirsty skin. For
each Special Edition Dramatically
Different Moisturizing Lotion sold
during October 2009, �2 will be
donated to the Breast Cancer
Research Foundation. Price �35.
Pretty little things: Some of the
limited edition designer goods
helping to raise cash to fund
research into beating breast cancer.
They include Clinique's pink ribbon
charm and charm bracelet, Bobbi
Brown's limited pink ribbon
collection and Est�e Lauder's
Elizabeth Hurley lip
collection. Far left: Est�e
Lauder's classic Jewelled
Pink Ribbon Pin

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