networking THE JOURNAL OF THE ENTERTAINMENT TECHNOLOGY INDUSTRY relationships system sales quick shipping PROTOCOL change distribution teamwork grow road show advertising local work together installation shipping money competition deliveries adversarial application local consultation trade shows sales innovate distributor-sales model tour costs dealer support bundle package product demographics transaction marketing manufacturer’s rep Adapt to Thrive: How supply chain models are affecting dealers and manufacturers rebate commitment risk face-time draw plans partnership integration value-added factory trained profits business service pricing management strengths representative supplier orders product line training customers stock on hand allocation discount manufacturer connection internet end-users vendor quality quantity box sales purchase distribution inventory service the sale brand link geography capitalize rate collaboration configure products direct-sales model outsource plus : markdown product manage seller Compliance with DMX512 . . . Again? 24 Top billing: PR for small businesses in the 30 entertainment technology industry PERG News: Lawyers Not on the Clock 66 SUMMER 2012 VOLUME 17 NUMBER 3