team member's tasks should be clearly stated in
easy to understand language to allow for them to
easily understand the basic steps that they are
responsible for during various crises and severities.
The team tasks should be standardized for
responses to allow each team member to under-
stand and implement a specific set of response
steps.
The Standardized Response Procedures should
also develop the team member tasks into check-
lists that would provide for clear documentation
of tasks that team member conducted during a
crisis. Additionally, the checklists should be devel-
oped into a training document to be used during
the crisis management training sessions.
The Standardized Response Procedures provide
the basic documentation of the company's crisis
management program and also provides informa-
tion to be used during training of the local and
corporate crisis management team members
responsible for assisting in crisis response efforts.
In addition to procedural steps, the response
procedures also identify when additional outside
support may be requested and activated. This is
critical to the success of a global crisis manage-
ment approach due to the fact that in large-scale
crises that affect multiple company locations,
additional support and coordination will help
minimize the negative impact the crisis has on the
company and the company's future.
Step 4: standardized crisis
communications
During and after a crisis, one of the most critical
aspects of response is communication between
the corporate team and local team, the local team
members and the control of public information.
For global crisis management, a company should
look to standardize the methods of communica-
tions both internally and externally to coordinate
appropriate response efforts and maintain a
positive public image.
The standardization of crisis communications
includes developing standard methods for com-
munication of crisis information before, during
and after a crisis to allow for all responsible
parties to understand the nature, severity and
location of the crisis and what response efforts
are being conducted and need to be conducted.
In addition, corporate standardization of crisis
communications to public outlets (television, radio
and print media) need to be developed to coordi-
nate a standard approach on how crisis-related
information will be shared with public outlets.
This standardization of crisis communication to
public outlets will allow a company to effectively
manage what information is distributed and
ensure the information's accuracy.
A standardization of crisis communications
should look at developing a "One-Voice" stance
on crisis communications. This allows a company
to identify a single point of contact at both the
local and corporate level to issue public state-
ments and news releases related to a crisis. This
reduces the possibility of employees at the
corporate and local level making crisis-related
statements "on behalf" of the company without
accurate information.
INTERNATIONAL FIRE PROTECTION 77
Patent No. 2 406 717/ 2 430 554
www.easyreset.co.uk
EN54-11 approved
(cert. no. 653a/02)
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