the local crisis management team's abilities or
responsibilities. When a crisis severely affects local
operations, the local crisis management team
needs to have the ability to call on additional
resources to contain the crisis and minimize
negative impacts on their operations.
By standardizing the crisis levels, all locations in
a company's global operations would be able to
manage a crisis in a uniform manner that allows a
company to effectively manage operations and
crisis response efforts while minimizing the nega-
tive impacts the crisis might have on operations
and the company's public image.
Step 3: standardized response
procedures
A global crisis management program should
address and develop response procedures for
various crises that could adversely affect any of
the company's locations. By identifying and
creating response procedures for the various crises
that could occur, a company can implement,
train and integrate the response procedures into
both the local management's operations and
the local authority's response procedures. A
company should attempt to identify crises that
could affect operations including crises related
to: 1) Building-Service, 2) Human Behavior,
3) Terrorism and 4) Weather.
Each response procedures should be designed
to provide a documented response procedure that
can be utilized to train staff in how their position
is responsible for responding to a crisis. The
Response Procedures should be developed into a
standard format to allow both corporate and
local crisis management teams the ability to
understand and learn their roles and responsibilities
for each type of crisis in a standard formatted
document.
By standardizing the format of the response
procedures, it allows a company to easily
maintain, update and coordinate with various
locations without confusion on how a local crisis
management team should respond during a crisis.
For a response procedure to be effective, the
documents should be designed with various
sections that provide specific information
related to each of the responses including:
1) General Information, 2) Response Procedures,
3) Team Member Tasks and 4) Appendix
Information.
In the General Response Information section of
the Response Procedures, general crisis response
information related to 1) Procedure Activation, 2)
Procedure Deactivation, 3) Local Authority Inte-
gration and 4) Crisis Communication Information
should be clearly identified. This is general
information that identifies how the appropriate
procedure will be activated and how information
is communicated at both a local and corporate
level.
In the response procedures section, response
procedural steps should be developed in both
written and graphical methods to allow for easy
comprehension by the local crisis management
team. In the response procedure section, each
76 INTERNATIONAL FIRE PROTECTION
GLOBAL CRISIS MANAGEMENT
The Standardized Response Procedures provide
the basic documentation of the company's
crisis management program and also provides
information to be used during training of the local
and corporate crisis management team members
responsible for assisting in crisis response efforts.

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