SPRING
THE
PULSE
l
41
now
has
to
under
go
a
three-year
apprentice-
ship
to
ensure
each
coat,
which
fetches
about
163400,
is
made
to
the
required
standard.
It8217s
an
astonishing
turnaround
from
the
rather
greasy
image
of
the
Mac
as
de
rigueur
accessory
for
flashers
and
dirty
old
men
in
the
back
of
cinemas.
Even
today
,
a
Google
of
the
term
Mackintosh
brings
up
a
surprisingly
lar
ge
number
of
sites
dedicated
to
fetishists
of
rubberised
or
rubber
laminated
material.
In
more
recent
decades,
the
Mac
has
evolved
into
a
relatively
conservative
Scottish
staple,
popular
among
those
who
would
rather
pole
dance
with
Kate
Moss
than
be
classed
a
fashionista.
So
the
declaration
of
Daniel
Dunk
o,
managing
director
of
Mackintosh
Rain-
wear
,
that
he
will
build
his
brand
to
become
the
equivalent
of
the
chic
Pa
risian
label
Herm233s,
is
being
observed
with
some
interest
both
at
home
and
abroad.
How
will
he
pull
it
off?
Steering
his
enterprise
into
Rain
Check:
The
Ne
xt
Generation,
the
firm
has
launched
a
younger
spin-off
label,
Mackintosh
Philosophy
,
and
is
working
with
a
Japanese
distribution
firm,
Sanyo
Shokai,
to
ex
pand
its
business
in
the
Fa
r
East.
As
a
result,
Mackintosh
has
opened
a
series
of
concessions
in
the
Japan-
ese
equivalents
of
Jenners
or
Harvey
Nichols
8211
Mitsuk
oshi
and
Isetan,
building
on
the
brand8217s
popularity
with
Japanese
women.
Slowly
but
surely
,
the
brand
is
being
acknowledged
among
the
fashion
elite.
How
do
we
know?
Because
the
brand
was
named
accessory
designer
of
the
year
at
last
year8217s
annual
Scottish
Fa
shion
Aw
ards,
and
because
Mary
McGowne,
the
founder
of
the
Scottish
Style
Aw
ards,
says
so
.
She
regularly
teams
her
own
favourite
navy
blue
Mac
with
skinny
jeans
and
high
heels,
and
if
anyone
can
spout
on
the
subject
of
style
with
some
authority
,
then
surely
she
can.
8220It8217s
a
disti
nctiv
e
wardr
obe
stapl
e
for
men
and
women
alik
e.
I8217ve
been
aware
of
the
Mack-
intosh
resur
gence
for
several
seasons
and
it8217s
really
positive.
8220It
is
one
of
several
ke
y
Scottish
success
sto-
ries.
Mackintosh
has
completely
remodelled
itself
and
brought
itself
up
to
date.
8220It8217s
great
that
the
foreign
ex
port
mark
ets
are
seeing
the
value
of
the
heritage
of
the
Mac
8211
it8217s
one
of
those
pieces
that
never
goes
out
of
fashion.8221
8220It8217
s
amaz
ing
how
many
peop
le
don8217
t
realise
Mackinto
sh
is
actually
a
brand8221
Coats
of
charm
s
Modern-day
Mackintoshes,
from
lef
t
to
right,
the
Ke
lty
,
163455,
the
Glenshee,
163475,
the
Cupar
,
163375,
the
Leith,
163525,
the
Moffat,
163455
P40-41_Pulse_Feb_
12/2/08
10:20
pm
Page
41
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