36WEST
MIDL
ANDS
CO
MP
AN
YG
UIDE
How
sens
itiv
ea
pproac
h
to
regenera
tion
brings
benefits
for
whol
et
own
Fr
om
page
35
In
am
ajor
coup
for
Coventry
,t
he
Quali
-
fications
and
Curriculum
Authority
will
re-
locate
from
London
to
move
into
the
devel-
opment,
creating
500
new
jobs.
This
is
ap
erfect
example
of
sustainabil-
ity
on
ah
uman
scale.
The
former
college
building
dates
back
to
1935.
In
order
to
further
nest
the
devel
-
opment
in
its
location,
MCD
is
also
restor
-
ing
the
650-seat
art
deco
Butts
Theatre
and
creating
ap
iazza
around
it.
The
project
has
been
awarded
aB
reeam
excellent
rating
of
78
per
cent.
This
qualifi-
cation
marks
ab
uilding
on
several
green
criteria,
including
ener
gy
efficiency
and
ac-
cessibility
by
public
transport.
8220Everything
we
do
is
bespoke
and
we
al-
ways
push
our
own
boundaries
in
order
to
innovate,8221
explains
Mr
Byrne.
Another
MCD
project
is
the
redevelop-
ment
of
Riverside
Square
in
Bedford,
a
typically
ambitious
scheme
that
bears
all
the
trademarks
of
the
company
.
Like
many
of
MCD8217
sd
evelopm
ents,
Riverside
Square
is
close
to
water
but
also
in
the
heart
of
the
town
centre.
It
will
include
149
residential
apartm
ents
and
25,000
sq
ft
of
retail
space
on
the
ground
floor
.
Ap
edestrian
bridge
will
improve
access
to
the
town
centre,
ab
enefit
for
the
whole
of
Bedford.
It8217
sa
lso
just
five-minut
ew
alk
from
the
main
railway
station.
8220This
is
an
iconic
potentially
multi-
award-win
ning
project
and
shows
how
sen-
sitive
regeneratio
nc
an
bring
benefits
for
the
whole
town,8221
says
Mr
Byrne.
8220For
me,
it
represents
Bedford8217
sb
attle
against
Milton
Keynes.8221
Mr
Byrne
is
as
trong
believer
in
the
con-
cept
of
city
living
but
he8217
sa
damant
that
a
development
has
to
be
done
properly
in
or
-
der
to
achieve.
8220Like
anywhere
else,
there
has
to
be
a
sense
of
community
,8221
he
explains.
8220Y
ou
have
neighbours
and
these
have
to
be
ac
onsideration.
City
living
will
work
as
long
as
people
want
to
live
in
ac
lose
com-
munity
.
8220This
does
not
necessarily
mean
only
suitable
for
the
young
8211m
any
of
our
buyers
are
retired.
It
mean
sy
ou
have
to
be
there
rather
than
in
ar
ural
idyll.
8220It8217
sn
ot
for
everybody
and
probably
suits
young
people
better
.8221
Of
course,
the
concept
of
city
living
is
not
an
ew
one.
As
the
old
back-to-b
acks
in
Birmingham
prove,
many
used
to
live
and
work
in
the
city
.
8220What
happened
in
many
areas
is
that
the
bombing
of
our
cities
in
the
Second
Wo
rld
Wa
rd
estroyed
so
much
and
when
it
came
to
rebuilding
we
didn8217
tp
ut
the
resi-
dential
element
back
in,8221
explains
Mr
Byrne.
8220That8217
sc
hanging
now
but
there8217
ss
till
a
lot
of
work
to
be
done.
The
infrastru
cture
needs
to
be
enhanced
with
things
like
street
markets,
pharmacies
and
starter
units
of
good
quality
.
8220One
of
the
most
important
things
we
do
and
something
that
is
not
always
easy
to
get
right,
is
to
create
ac
ommunity
where
there
wasn8217
tp
reviously
one.
8220As
long
as
you
get
that
right,
you
are
creating
sustainability
.
8220If
you
create
as
ense
of
belonging,
you
create
as
ense
of
pride
and
that
is
conta-
gious.
Yo
uc
an
do
all
the
analysis
you
want,
but
if
you
don8217
ta
chieve
this,
you8217ve
failed.8221
Br
indle
yH
ouse
...
one
of
MCD
8217s
suc
ce
ssful
cit
yc
en
tr
ep
ro
jec
ts
in
Bir
mingham
BM4974128
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