S
P
03
2
LEICES
TER
MER
CUR
Y
TUESD
AY
,
JUNE
24
,
2008
WO
MEN
IN
BUSINES
S
3
CO
OPER
PA
RR
Y/
HIGHP
OINT
4
I
M
AG
O/O
R
B
I
TA
L
5
PA
L
L-
E
X
6
RU
TH
INGMAN
7
SF
S
LEG
AL
9
TA
NGIBLE
RES
UL
TS
10
VA
N
T
I
S
11
VA
L
E
N
T
I
N
A
I8217M
THE
BO
SS
:
MORE
AND
MORE
PEOPLE
ARE
SETTING
UP
IN
BUSINES
S
Mor
e
than
half
a
million
people
in
the
UK
star
t
their
ow
n
busines
s
each
ye
ar
,
amounting
to
almost
10
,0
00
ne
w
entr
epr
eneurs
ev
er
y
we
e
k
.
Star
ting
a
bu
siness
can
be
an
ex
citing,
libera
ting
and
rew
ar
d-
ing
experience
wh
ic
hc
an
also
gi
ve
yo
u
am
or
ef
av
oura
bl
e
wo
rk
-life
balance
.H
owe
ve
r,
ther
e
ar
eanu
mber
of
impor
tant
ke
y
ste
ps
yo
u
need
to
tak
e
and
issues
to
consider
bef
or
ey
ou
launc
h
yo
ur
bu
siness
.
1.
Te
st
yo
ur
idea
Wi
ll
yo
ur
bu
siness
idea
wo
rk
?
Ar
ey
ou
pr
oposing
to
do
something
tha
t
is
dif
fer
ent?
Is
ther
ed
emand
fo
ry
our
pr
oducts
or
services?
Who
ar
e
yo
ur
com
-
petitors?
Do
yo
ur
re
sear
ch
and
ask
people
wh
o
will
gi
ve
yo
ua
n
honest
objecti
ve
opinion.
2.
Kno
w
yo
ur
customers
Yo
u
need
to
understand
wh
o
yo
u
ar
et
rying
to
sell
to
.W
ho
ar
e
yo
ur
typical
customers
and
wh
at
kind
of
pr
oducts
and
ser
-
vices
ar
et
hey
looking
fo
r?
Onl
y
by
understanding
yo
ur
custom
-
ers
will
yo
u
be
abl
e
to
mar
ke
t
yo
ur
bu
siness
in
the
most
ef
fect
-
iv
e
wa
y.
Wha
tn
ew
spa
pers
and
ma
ga
zines
do
they
re
ad?
Wher
e
is
the
best
place
to
loca
te
yo
ur
bu
siness
to
re
ac
h
yo
ur
custom
-
ers?
Wha
ti
s
ar
ealistic
price
they
will
pa
y
fo
r
yo
ur
pr
oducts
or
services?
3.
Wo
rk
out
the
figures
Yo
um
ight
ha
ve
the
best
bu
si
-
ness
idea
in
the
wo
rl
d,
bu
tt
he
figur
es
need
to
stac
k
up
.F
or
e-
cast
yo
ur
sales
and
be
re
alistic
ab
out
the
nu
mber
of
sales
tha
t
yo
u
ar
eg
oing
to
mak
ea
nd
ho
w
successful
yo
u
ar
e
lik
el
y
to
be
.
Once
yo
u
ha
ve
calcula
ted
yo
ur
sales
,w
or
k
out
yo
ur
costs
.A
re
yo
ur
sales
going
to
co
ve
r
yo
ur
costs
and
pr
ov
ide
ap
ro
fit
mar
-
gin?
Wo
rk
out
as
urvi
va
lp
lan,
the
minimum
amount
tha
t
yo
u
need
to
mak
e
to
li
ve
on.
4.
Wr
ite
a
business
plan
A
we
ll
thought
out
bu
siness
plan
should
explain
yo
ur
main
objecti
ve
s,
priorities
and
stra
te
gies
fo
r
the
next
one
or
tw
o
ye
ars
.
Th
is
ena
bl
es
yo
u
to
plan
yo
ur
de
ve
lopment,
meas
-
ur
e
yo
ur
perf
or
mance
and
con
-
vince
others
ho
w
we
ll
mana
ge
d
yo
ur
bu
siness
is
.
5.
Get
help
and
suppor
t
Get
as
muc
h
help
and
ad
vice
as
yo
u
can
bef
or
e
yo
u
star
tu
p
yo
ur
bu
siness
and
also
once
it
is
ru
n-
ning.
Business
Link
is
the
ga
te
-
wa
y
fo
r
all
the
suppor
t
yo
u
will
need.
It
is
aG
ov
er
nment-funded
service
tha
t
pr
ov
ides
the
in
-
fo
rm
at
ion
and
suppor
ty
ou
need
to
star
t,
maintain
and
gr
ow
a
bu
s
i
n
e
s
s.
If
yo
ua
re
thinking
ab
out
star
t-
ing
up
in
bu
siness
,c
ontact
Busi
-
ness
Link
on
0845
058
6644,
or
visit
w
w
w.
b
u
s
i
n
e
s
s
l
i
n
k
.
g
o
v.
u
k
/
e
a
s
t
m
i
d
l
a
n
d
s
Fiv
e
step
s
to
star
t-
up
succes
s
BUSINES
S:
Lucy
Wo
rt
h
of
Geez
erbir
d
Gear
has
set
up
a
succes
sful
online
stor
e
It8217
s
got
to
be
Gee
ze
rbir
d
Gear
for
wo
men
with
attitude
sa
ys
Lucy
ONE
WO
MAN
in
Leicester
-
shir
ew
ho
took
the
ste
pi
nto
self-emplo
yment
is
Luc
y
Wo
r
th.
Luc
y
fo
unded
her
bu
siness
,
Gee
ze
rbir
d
Gear
,d
esigning
and
selling
t-shir
ts
fo
rw
omen
with
at
titude
wh
o
wo
rk
in
tra
-
ditionall
y
8216male8217
en
vir
on
-
ments
.
Th
e
conce
pt
pr
ov
ed
so
successful
tha
t
Luc
y
set
up
an
online
shop
www
.g
ee
ze
rbir
d-
ge
ar
.com
wh
er
e
she
sells
a
rang
eo
fu
nique
designs
to
lo
y-
al
customers
acr
oss
the
UK.
R
E
S
E
A
RC
H
8220My
ad
vice
to
an
yo
ne
star
t-
ing
in
bu
siness
is
to
do
yo
ur
re
-
sear
ch
and
ask
lots
of
people
fo
r
their
honest
opinions;
fa
m-
il
ya
nd
friends
ma
yj
ust
tell
yo
u
wh
at
they
think
yo
u
want
to
hear
.
Find
out
wh
at
yo
ur
competitors
ar
e
up
to
and
if
ther
e
ar
e
ar
eas
wh
er
e
yo
u
ar
e
we
ak,
ac
kno
wledg
e
them,
im
-
pr
ov
e
yo
ur
skills
or
ge
t
someone
to
help
yo
u.
Abo
ve
all
d
o
n8217
t
let
yo
urself
be
limited
by
wh
at
other
people
think
yo
u
can
or
cannot
do
.8221If
yo
u8217
re
th
inking
mor
ea
bo
ut
a
new
business
th
an
an
ew
pa
ir
of
shoes
...To
tu
rn
yo
ur
ne
wb
us
in
es
si
de
ai
nt
oan
ew
bu
si
ne
ss
,o
rt
o64257
nd
out
about
lo
ca
le
ve
nt
st
hatca
nh
elp
you,
go
to
www
.b
us
ine
ss
link
.g
ov
.u
k/
ea
st
mi
dl
an
ds
/s
ta
rt
up
or
ca
ll
08
45
05
86
64
4.
Co
nt
ac
tu
st
od
ay
and
you
8217l
la
ls
og
et
a
FREE
co
py
of
8216How
IM
ade
It
8217b
yR
achel
Br
idge
.
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