14WEST
MIDL
ANDS
CO
MP
AN
YG
UIDE
Tw
o-
wa
yc
ha
nc
et
ow
in
Not
all
the
opport
uniti
es
arisi
ng
from
emer
g-
ing
marke
ts
are
happe
ning
thousa
nds
of
mile
s
away
in
India
and
China
.
Whil
em
any
Midland
firms
are
rushing
to
establish
themselves
in
these
fast
growing
re-
gions,
there
is
also
at
rend
of
investment
into
Britain
from
emer
ging
markets.
The
$2.3
billion
purchase
of
Jaguar
and
Land
Rover
by
India8217
sT
ata
Motors
is
only
the
latest
in
ag
rowing
trend.
Last
year
Shanghai
Automotive
Industry
Company
created
and
safeguarded
350
jobs
by
establishing
the
SAIC
Motor
Te
chnical
Centre
in
Wa
rwickshire,
and
is
expected
to
in-
vest
more
at
the
former
MG
Rover
factory
at
Longbridge
following
its
takeover
of
Nanjing
Automobile
Corporation.
In
the
Black
Country
,I
ndian-based
electri-
cal
component
manufacturer
Vi
ctory
Electri
-
cals
acquired
Craig
and
Derricott
in
Wa
lsall
safeguard
ing
62
jobs.
In
2007-20
08
there
were
25
new
inward
in-
vestments
into
the
We
st
Midla
nds
from
the
Asia
Pacific
region
,u
pf
rom
22
in
2006-7
and
overtaking
the
21
from
North
America
last
year
.T
his
investment
created
1,289
jobs
and
safeguarded
15,248,
according
to
figures
from
the
We
st
Midla
nds
Regio
nal
Observat
ory
.
This
trend
is
expec
ted
to
acce
lerat
ei
nt
he
coming
months
as
the
slowdown
in
American
economy
reduces
investment
from
across
the
Atlantic,
while
companies
from
emer
ging
markets
become
ever
more
confident.
Richard
Butler
,h
ead
of
inward
investment
at
development
agency
Advantage
We
st
Mid-
lands,
says:
8220Comp
anies
from
emer
ging
mar
-
kets
are
invest
ing
in
the
Midlan
ds
becau
se
they
want
to
be
global
playe
rs
and
get
into
Eu-
rope.
They
are
using
the
UK
as
as
tepping
stone
to
do
it
and
many
of
them
are
coming
to
the
We
st
Midla
nds.
This
is
af
antasti
co
pportu-
nity
for
the
region,
and
it
is
up
to
the
We
st
Midlan
ds
to
grab
it.8221
The
devel
opment
could
have
positi
ve
ef-
fects
for
Midlan
dc
ompanies.
For
example,
the
Ta
ta
purchase
of
Jaguar
and
Land
Rover
,w
hich
will
guarantee
the
fu-
ture
of
the
two
companies
in
the
Midlands
and
the
13,000
people
they
employ
in
Birming-
ham,
Solihull,
Coventry
and
Gaydon,
Wa
r-
wickshi
re.
8220The
re
is
an
exce
llen
tf
uture
ahead
for
Jag-
uar
and
Land
Rover
.T
hey
couldn8217
th
ave
asked
for
ab
etter
new
owner
,8221
said
Lord
Kumar
Bhattacharyya,
head
of
the
Wa
rwick
Manu-
facturing
Group
in
central
England,
which
has
worked
with
Ta
ta.
8220T
ata
is
av
ery
benevolent
company
8212t
hey
are
not
going
to
be
looking
for
aq
uick
buck,
they
are
going
to
be
there
for
the
long
haul.8221
Prof
Fujit
Banerji,
professor
of
operations
management
at
Wa
rwick
Manufacturing
Group
said
the
Ta
ta
deal
could
lead
to
more
investments
from
Indian
compani
es
in
the
Midlands
.
He
said:
8220The
Ta
ta
acquisition
has
been
in
the
news
ag
reat
deal,
and
has
raised
aware-
ness
of
companies
in
the
Midlands
to
inves-
tors
in
India.
It
will
have
ap
ositive
impact.8221
Other
notable
acquisitions
from
emer
ging
markets
have
included
Russian
automotive
firm
Gaz8217
sp
urchase
of
Birmingham
van
maker
LDV
,a
nd
the
163479
million
deal
by
two
Kuwaiti
investment
groups
for
luxury
car
maker
Aston
Martin.
To
gether
Investment
Dar
and
Adeem
In-
vestment
have
assets
of
$5.5
billion
some
of
which
is
being
used
to
develop
Aston
Martin8217
s
Rapide
four
-door
sports
car
and
expand
the
company8217
sd
ealership
presence
in
Russia
and
China.
At
the
time
of
the
deal,
the
Kuwaitis
stressed
their
interest
in
retaining
the
company
as
al
ong-term
asset,
and
their
interest
in
the
company
as
an
iconic
British
brand
which
could
be
sold
around
the
world.
Adnan
Al
Musallam,
chairman
and
manag-
ing
director
of
Investment
Dar
,s
aid:
8220As
an
investor
you
look
at
ac
ompany8217
sp
roduct,
and
Aston
Martin
has
ag
reat
product
with
ag
reat
future.
Whatever
plans
the
board
of
directors
has
in
place,
we
will
look
to
support.8221
According
to
Mr
Butler
,m
any
cash-rich
companies
in
China
and
India
were
looking
to
buy
British
companies
to
access
to
their
tech
-
nology
as
well
as
quicker
entry
to
the
UK
and
European
market.
Getting
hold
of
brands
like
Aston
Martin
and
Land
Rover
is
also
very
important,
ac-
cording
to
Mr
Butler
.8220
There
are
lots
of
big
Indian
companies
for
example
which
are
not
known
outside
that
country
,8221
he
said.
8220If
you
had
said
three
or
four
years
ago
that
Ta
ta
was
going
to
buy
British
Steel,
Te
tley
Te
a,
Jaguar
and
Land
Rover
,y
ou
would
have
been
laughed
at.
8220But
having
these
names
raises
global
awareness
of
the
company
.8221
Acquisitions
make
up
just
over
at
hird
of
the
foreign
invest-
ment
into
the
Midlands,
while
the
other
types
of
inward
investment
8211s
tart-ups
and
expan-
sion
of
existing
projects
are
both
respons
ible
for
around
at
hird
each
as
well.
Although
many
people
looked
at
China
and
India
as
equal
opportunities
for
investment,
there
are
crucial
dif
ferences
between
the
two,
said
Mr
Butler
.
8220There
is
increasing
investment
from
the
emer
ging
markets,
but
India
has
far
more
im-
mediate
short
term
opportunities
than
China,8221
he
said.
8220Indian
companies
operate
in
av
ery
We
st-
ern
way
,t
hey
are
very
open.
They
are
very
keen
to
be
global
players
and
are
nearly
all
privately
owned.8221
Prof
Banerji
said:
8220In
the
coming
years,
as
the
Indian
economy
grows,
there
is
more
and
more
money
there,
that
needs
to
be
channelled
and
invested.
There
will
be
ag
rowing
impetus
of
possible
deals.8221
In
contrast,
although
many
Chinese
compa-
nies
may
appear
to
be
privately
owned
but
are
invariably
controlled
by
the
government.
This
means
much
slower
decision
making
and
less
transparency
.
8220W
eh
ave
got
30
to
40
Indian
companies
in
the
We
st
Midla
nds
alrea
dy
,c
ompared
with
less
than
ten
Chinese
companies,8221
said
Mr
Butler
.
This
could
be
partly
attributed
to
the
popu-
lation
make
up
of
the
region.
From
ap
opulation
of
5.3
million
people
in
the
Midlands,
it
is
estimated
that
only
16,000
people
are
from
China
or
of
Chinese
descent.
This
compares
with
180,000
from
India
or
of
Indian
descent.
This
attracted
Indian
companies
when
they
were
making
their
investment
decisions
be-
cause
there
was
likely
to
be
more
cultural
similariti
es
for
its
workers.
The
historic
links
between
India
and
Eng-
land,
as
well
as
the
English
language
were
also
greater
attractions
to
Indian
business,
said
Mr
Butler
.
8220A
major
Indian
IT
company
came
to
the
region
and
was
looking
at
bringing
some
In-
dian
staf
fa
cross,8221
he
said.
8220One
issue
they
had
was
8216will
our
staf
ff
eel
at
home
quickly?
8217T
he
fact
that
in
the
Mid-
lands
there
is
an
Indian
population,
with
In-
dian
restaurants,
Indian
shops
and
culture
gives
people
at
degree
of
comfort
and
is
an
asset
for
the
We
st
Midla
nds.8221
There
are
three
key
areas
which
are
attr
act-
ing
inte
rest
from
emer
ging
marke
ts,
Mr
Butle
r
said
8211fi
nancial
services,
engineering
and
IT
.
8220All
the
hot
sectors
in
India
8211I
T,
teleco
ms,
engineering,
will
be
looking
to
invest
in
the
UK
beca
use
that
is
where
the
money
is
accu-
mulating,8221
said
Prof
Banerji.
The
State
Bank
of
India
and
ICICI
have
both
set
up
branches
in
the
region
and
more
could
follow
.
They
were
doing
this
to
provide
services
for
the
Indian
population
in
the
UK
as
well
as
looking
to
make
the
most
of
opportun
ities
in
the
UK
finance
sector
.
There
has
also
been
lar
ge
growth
in
the
In-
dian
IT
sector
which
is
now
looking
to
supply
outsour
ced
services
to
UK
compani
es
and
or
-
ganisations
.
The
Midlands
is
proving
attractive
because
of
its
central
locat
ion
and
the
fact
it
is
cheaper
than
the
South-eas
t.
The
other
key
area
is
engineering,
particu
-
larly
in
the
automotive
sector
.
This
development
has
been
driven
by
cash
rich
Indian
compa
nies
wanting
to
make
profits
outside
of
their
home
country
,w
hich
has
be-
come
increasingly
competiti
ve
as
global
man-
ufacturers
set
up
in
India.
Indian
firms
are
also
interested
in
Midlands
technology
as
well
as
access
to
the
market.
Land
Rover
8217s
expertise
in
4x4
techn
ology
and
Jaguar
8217s
skill
in
alum
inium
weldi
ng
will
have
proved
very
attr
acti
ve
to
Ta
ta,
as
well
as
the
value
of
the
brands
themselves.
8220In
advanced
engineering
,t
he
Indians
have
al
imited
long-term
experience
compared
with
what
we
have
here,8221
said
Mr
Butler
.
8220There
are
fantastic
opportun
ities
for
We
st
Midla
nd
compa
nies
to
trade
in
India
,b
ut
equally
the
Midlands
has
fantastic
attributes
to
attract
Indian
investment.
8220It
is
at
wo-way
proce
ss.
Often
with
invest
-
ment
one
side
is
benefit
ing
more
than
the
other
,b
ut
here
both
sides
can
really
win.8221La
nd
Ro
ve
ri
sj
ust
one
of
the
We
st-M
idlands-based
aut
omotiv
em
anufac
tur
ers
tha
th
av
eb
een
ac
quir
ed
by
ov
erseas
in
ve
st
ors
8212i
nt
his
ca
se
India
8217s
Ta
ta
8212a
nd
,
ac
co
rd
ing
to
Pr
of
Fu
jit
Banerji,
of
Wa
rw
ick
Manufac
tur
ing
Gr
oup
,t
he
deal
co
uld
lead
to
mor
ei
nv
estmen
ts
fr
om
Indian
co
mpanies
in
the
re
gion
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