12WEST
MIDL
ANDS
CO
MP
AN
YG
UIDE
Wh
yw
em
us
tg
et
to
gri
ps
wi
th
em
er
gi
ng
ma
rk
et
s
Re
silient
businesses
must
seek
gr
ow
th
oppor
tunities
in
ne
wa
nd
emer
gi
ng
mar
ke
ts
when
gr
ow
th
in
the
domestic
mar
ke
ti
ss
lo
wing
.
Jer
em
y
Butler,o
fK
PM
G8217
sN
ew
and
Emer
gi
ng
Ma
rk
ets
te
am
and
based
in
Bir
mingham,
explains
For
some
local
compa
nies
enter
ing
new
marke
ts
tends
to
only
be
carri
ed
out
when
domest
ic
econom
ic
growth
is
strong.
However
,w
ith
the
recent
growth
of
econ-
omies
in
emer
ging
and
fast-gro
wing
nations,
this
no
longer
needs
to
be
the
case.
Wi
th
UK
economic
growth
softening
,e
mer
ging
mar
-
kets
could
present
am
uch-needed
opportu-
nity
to
boost
growth
during
this
slowdown.
The
emer
ging
markets
and
fast-growing
nations
are
becoming
global
economic
pow-
erhouses.
Wi
th
sustained
double-dig
it
economic
growth,
countries
such
as
South
Korea
and
Japan
are
of
fering
We
stern
companies
op-
portun
itie
st
hat
didn8217
te
xist
ad
ecade
ago.
Indeed,
the
Brazilian
economy
has
reg-
istered
double-dig
it
growth
rates
in
foreign
trade
in
the
first
half
of
the
2007
and
im-
ports
rose
by
more
than
aq
uarter
,b
reaking
through
the
$50
billion
half-year
threshold
for
the
first
time.
Furthermore,
according
to
the
KPMG
Business
Outlook
Survey,w
hich
surveys
1,400
service
sector
firms
across
the
Bric
8211B
razil,
Russia,
India
and
China
8211r
egion,
managers
remain
confident
regarding
their
business
prospects
for
the
next
12
months.
India
remains
one
of
the
most
optim
istic
nations
with
robust
growth
anticipated
in
the
Indian
service
economy
over
the
coming
12
months.
More
than
60
per
cent
of
serv-
ice
providers
8211t
he
highest
of
all
four
Bric
countries
8211e
xpect
an
increase
in
the
levels
of
business
activity
.
Meanwhile
in
China,
further
rapid
growth
is
expected
during
2008
and
2009
with
com-
panies
widely
predicting
higher
levels
of
business
activity
,r
evenues,
incoming
new
work
and
profits,
with
strong
domestic
de-
mand
remaining
the
principal
driver
of
ex-
pansion.
Optimism
in
Russia
also
remains
high,
with
around
62
per
cent
of
firms
anticipat
-
ing
growth
in
activ
ity
,w
ith
expansion
set
to
be
powered
by
robust
demand
and
continued
improvement
of
the
domestic
economy
.
Brazilian
service
providers
also
remain
confident
with
higher
levels
of
activity
set
to
be
underpinn
ed
by
an
expected
increase
in
new
work
received.
In
each
of
these
countries,
the
average
consumer
is
getting
richer
too.
Historically
,h
aving
low
levels
of
dispos-
able
income,
the
emer
ging
market
consumer
is
now
spending
freely
.
It
is
for
this
reason
that
the
current
tur
-
bulence
on
the
global
financial
markets
is
currently
having
little
impact.
As
ar
esult,
domestic
growth
is
still
increasing.
Goods
produced
by
We
stern
compa
nies
are
ak
ey
tar
get
for
this
spending.
Many
We
stern
brands
are
seen
as
presti
g-
ious
and
are
very
much
in
dema
nd
8211t
he
same
applies
in
the
business
to
business
market.
Wi
th
this
level
of
spending
,l
ocal
com-
panies
cannot
af
ford
to
ignore
these
mar
-
kets,
especially
at
at
ime
of
slow
economic
growth
in
the
UK.
Every
Midlands
busines
sh
as
to
consider
whether
these
markets
truly
present
an
op-
portunity
,a
nd
some
degree
of
detailed
and
objective
analysis
is
required
to
form
ac
on-
sidered
view
.
As
econd
consideration
must
be
how
the
business
will
be
impacted
should
an
opera-
tor
from
one
of
the
emer
ging
or
fast-grow
ing
nations
enter
the
UK.
Recognition
of
the
opportunities
pre-
sented
by
these
markets
is
vital.
Ta
king
as
trategic
decision
on
action
or
defence
will
be
crucial
as
there
is
no
doubt
that
these
markets
will
impact
upon
al
ocal
business
in
some
way
.
Suppliers,
customers
and
competitors
are
all
likely
to
feel
the
dif
ference
made
by
a
company
from
one
of
these
nations,
whether
through
lower
costs
or
,i
nt
he
case
of
com-
petitors,
increased
profit
as
ar
esult
of
aj
oint
venture,
strategic
alliance
or
exporting
into
these
countries.
Wi
th
economic
conditions
in
the
UK
tak-
ing
ad
ownturn,
local
companies
must
get
to
grips
with
what
emer
ging
markets
have
to
of
fer
or
see
their
customers
or
competitors
benefit.
On
the
up
..
in
Ch
ina,
fur
ther
ra
pid
gr
ow
th
is
ex
pe
ct
ed
with
co
mpanies
widely
pr
edic
ting
higher
le
ve
ls
of
business
ac
tivit
y,
rev
enues
,i
nc
oming
ne
ww
or
ka
nd
pr
o64257ts
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