British communications giant BT as launched an ambitious initiative to reduce its carbon emissions by 80 percent worldwide by 2020. The cut will be measured against 1996 CO2 levels, which was when BT first began actively reducing its emissions Through a combination of internal energy efficiency measures, the company aims to achieve the cuts by generating its own renewable energy and buying electricity from low-carbon providers. To create its own renewable energy, BT, which uses 0.7 percent of the UK grid, is investing in wind turbines with the aim of having 25 percent of its UK electricity coming from its own dedicated resources by 2016. 8220When we announced the wind turbine product a few months ago at worst we thought it was cost-neutral, so why not do it, but actu-ally the way costs of fuel are going its going to be cost beneficial,8221 said BT Chairman Sir Michael Rake.11newsBT plans to cut carbon footprint by 80 percentVodafoneIt8217s a difficult time for the world8217s leading telecoms company. Not only has it had to pull out of the race to buy Internet provider Tiscali (far left), it has also been criticised heavily for inad-vertently misleading customers with a recent advertising campaign. The campaign seemed to wrongly promise unlimited mobile internet access, despite protests by Vodafone that it simply indicated mobility.The en
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TMore companies than ever seem to be joining in the fight to reduce car-bon emissions and protect the future of the planet. Aside from the initia-tives by BT (left), we8217ve seen concert-ed efforts by Geesink Norba (page 264), Straight plc (page 200) and Edenderry Power (page 294), each finding their own ways to approach an increasingly relevant problem.Good month Bad month NEXT: Business Clinic >>
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